Fully automated brand tracking in the Writing & Marking category

To support our client in this project as best as possible, gathered data and built a Brand Tracker model in order to rank all brands of similar features. This contains all relevant brand KPIs and thus offers the highest flexibility in study design thanks to its modular structure. In addition to the core module, the company opted for the additional topic modules, as well as the individual module, so that we were able to respond precisely to their needs.

TechMaloo goal is to find out whether the positioning defined in the brand strategy is also reflected in the minds of consumers and differentiates it sufficiently from the competition. In this respect, information is needed on brand awareness and image, but also on individual products or product applications.​

• Identification of consumer needs for the best possible brand management

• Identification and uncovering of potential areas in comparison to the competition

• Deeper insights as a result of looking at different subgroups

• Derivation of trends across different regions and consumer groups

OVERVIEW

Key Questions

How can the company's positioning differentiate itself from its competitors?

What do consumers associate with the edding brand?

RESULTS

TechMaloo Team produced a report including:

In this context, we surveyed 2,000 people aged 16 and over in Middle East & Africa – online representatively. Due to the high degree of automation, we were able to access the results live during the field time in the form of an interactive dashboard. Throughout the entire process, we involved our client via live visualization, with our expertise.

The quantitative database helped the client make strategic decisions, in the area of: ​

a

Strategic growth

b

21% increase in engagement

c

A 14.6% increase in revenue

WHY WORK WITH US

EXPERIENCED TEAM

TechMaloo Analytica was founded in 2016 by a group of passionate entrepreneurs, data analysts, and developers, with excellent data analysis and machine learning capabilities. We are passionate about helping organizations achieve their vision, solve problems, increase profits and grow with technology. We are all about passion for technology, entrepreneurship and building products. We strongly believe that technology is changing the world and we want to help you to be part of it.

QUALITY TO DIE FOR

We pay a lot of attention to each and every detail, because we know that we are in charge of creating future defining moments for our clients. We partner up with the best to ensure our famed quality.

VISIONARIES OF THE FUTURE

We're not scared to go beyond the horizon. As the visionaries of tomorrow, we won't say no to experimentation, unusual materials, or unlikely combinations. In fact, we are extremely excited to peep into the privileged future with your organization. We believe that the more people know about technology, the better the world will be.

GET IN TOUCH

If you're interested in hearing more about the way we work, have a business proposal, or just wanna say hi, we'd love to hear from you.

CLIENT FEEDBACK

Ivo Kingsley

TechMaloo is an exciting place to learn data analysis, web development and programming. The teachers are Masters and PhD graduates with a passion for technology and entrepreneurship. They consistently actionize their aim to help students and entrepreneurs succeed in the fields of data analysis, web development and programming.

Juliet Wes

TechMaloo gives us the ability to innovate, plan and measure different types of marketing campaigns. TechMaloo provides us great tool to make data driven decisions. Their presentation skills is superb and they make interpreting the data very easyfor smart business decisions.