Market Share and Size Modelling | Best Data Consultants

MARKET SHARE & SIZE MODELLING - Apparel Manufacturer

A manufacturer of work apparel wanted a comprehensive analysis of a competitive market to understand their market position, and needed a machine learning model to predict customer behaviour.

TechMaloo experts started by identifying the important factors influencing the apparel industry by analyzing a huge amount of data from companies in different countries and regions among the various sub-sectors. This data was then used to develop an evaluation system and Model for trend prediction in the industry across the regions.

Identification of the most important influencing factors historically
Development of an evaluation system for trend derivation
Derivation of trends across different regions

OVERVIEW

Key Questions

What are the size and dynamics of the market?

What is the client’s market share and how do their competitors perform?

What is special about customer behaviour in the apparel market?

OUR APPROACH

To understand the dynamics of the market, TechMaloo experts conducted a comprehensive competitor analysis, including analysis of the prices and sales channels of competitors. Following a comprehensive consumer survey, our experts gained insights into the the purchasing behaviour and brand loyalty of buyers. With these results and further desk research, TechMaloo developed a model that estimated the market sizes and market shares of our client and their competitors, and developed a machine learning model that predict consumer behaviour overtime.

WE DID;

Conducted competitor analysis including prices and sales channels
Conducted consumer survey to understand purchasing behaviours (value, features, quantity and frequency)
Data modelling to calculate market sizes and market shares
Built Artificial Intelligence model to predict consumer behaviours over time.

RESULTS

TechMaloo developed reliable insights into:market developments (market size and price developments)competitors (prices, sales strategies and market shares)customers (value-driving features, brand loyalty and brand awareness)

In addition, TechMaloo built an interactive monitoring tool allowing for the continuous analysis of prices.

The quantitative database helped the client make strategic decisions, including;

a

Data driven insights including market developments, competitor and customer insights

b

Monitoring tools for continuous analysis

c

A 9.3% increase in profitability directly related to results form strategic decisions that improved their marketing and sales strategy

KEEP IN TOUCH

If you're interested in hearing more about the way we work, have a business proposal, or just wanna say hi, we'd love to hear from you.

SEE OUR OTHER PROJECTS

Our years of experience makes us the ideal partner for your next project. We won't shy away from a challenge, but also know how to manage risks.

MARKET RESEARCH WITH MACHINE LEARNING

DATA ANALYTICS & STORYTELLING

WHAT WE OFFFER

EXPERIENCED TEAM

Each of us is a master of our craft – we've worked a number of years in our field and each have passion and creative vision for every project we put our hands on.

QUALITY TO DIE FOR

We pay a lot of attention to each and every detail, because we know that we are in charge of creating somebody's safe haven. We partner up with the best craftsmen to ensure our famed quality.

VISIONARIES OF THE FUTURE

We're not scared to go beyond the horizon. As the visionaries of tomorrow, we won't say no to experimentation, unusual materials, or unlikely combinations.

CLIENT FEEDBACK

Miriam Hayes

We have bought and sold a handful of properties in the past with various different realtors, but none came close to the service we got at Presson's. Not only is the team full of experts who know what they're talking about, but they are also always willing to go that extra mile to ensure customer happiness and satisfaction. We were never left hanging and waiting for an answer – everyone got back to us promptly and we never felt like we weren't in the loop of what was going on. The whole process was smooth and we never felt rushed or pushed to make a decision. Instead, we could take the time to decide on everything, and ended up signing the papers within weeks.

James and Susan Smith

We had heard a lot of praise for Presson's team, since many of our social circle was already using their services to purchase their own homes. We had pretty high expectations, and were pleasantly surprised when they were not just met, but surpassed by a mile. The team was accommodating at all stages – from viewing the properties, to providing extra information on some of the interior materials, to explaining in detail all the clauses in the contracts. Even our children could join the house viewing process, something which we were eternally grateful. Now, we are happy homeowners in a nice neighborhood, and we couldn't be happier.