REGIONAL MARKET ANALYSIS - for Construction Company
A construction company was looking to expand their operations into different regions of Germany. The client wanted to understand the development of construction volume by category, and to construct a database that would allow them to analyse regional trends by category (commercial, large residential building and general project development).​
TechMaloo experts started by identifying important influencing factors for the whole construction industry by analyzing a huge amount of data from companies in different regions among the various sub-sectors. This data was then used to develop an evaluation system for trend derivation in the industry across the regions.​
Identification of the most important influencing factors historically
Development of an evaluation system for trend derivation
Derivation of trends across different regions
OVERVIEW
Key Questions
How have the various categories of construction developed in different regions?
What are the key trends in the industry?
What influences them? Floors/Stories
RESULTS
TechMaloo Team produced a report including:
An overview of influencing factors for the construction sector across different regions​, an interactive evaluation system for trend derivation, with the option to update the reports and extend analysis to other regions. ​
The quantitative database helped the client make strategic decisions, showing: ​
a
Stable growth of 12.3% in non-residential buildings for the +2 years forecast
b
Growth could reach as high as 14.7% in some regions
c
A 4.3% increase in completions of larger residential buildings
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CLIENT FEEDBACK
Emmanuel Okorie
We have been in partnership with TechMaloo for over 4 years now. TechMaloo gives us the ability to innovate, plan and measure different types of marketing campaigns to achieve our ultimate goal. The founders of TechMaloo have deep skills in data science and technology, which allows for a much more complete approach to measuring results than any other company we have worked with in the past.
John Anderson
In a world where companies are fighting for users and being innovative, TechMaloo provides the most comprehensive data driven solutions to challenge the status quo and solve problems effectively. They drew our attention to insights that would have been near impossible to detect on our own, which saved our company a lot of resources. We have only good experience with this incredible team of experts.