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Study on brand image in the soccer industry

soccer stadium
soccer stadium

A globally known English soccer club wants to gain targeted and comprehensive insights into its perception among soccer fans in selected African countries. Awareness and extent of fan support, spectator frequency and audience as well as consumption and sponsorship were all key points of the empirical study

In order to generate meaningful insights for the customer, TechMaloo conducted a quantitative online survey with almost 11,000 participants in four African countries. Here, TechMaloo's market research experts developed and programmed a questionnaire together with the client. The topics covered included awareness and image of the club, audience preferences and willingness to spend on club merchandise.

turned on black and grey laptop computer
turned on black and grey laptop computer
person using MacBook Pro
person using MacBook Pro
  • Quantitative online survey with nearly 1,000 participants in three African countries

  • Subgroup analyses for all relevant target groups

  • Presentation of the results in the form of an appealing and clearly arranged study

  • Machine Learning Model that accurately predicts the trends and recommendation

group of people
group of people
OVERVIEW

Key Questions

How well known is the soccer club in selected emerging African countries?

How can the soccer club engage more with the younger population.

RESULTS

TechMaloo Team produced a report including:

After completion of the field phase, the data was analyzed. This included a subgroup analysis to cover all relevant target groups and TechMaloo developed a Machine Learning Prediction Model that highlighted the group and region best to target for optimum outcome.
The findings of the project enable the soccer club to assess its own image within the countries and manage future marketing and communication measures in a more targeted manner. The club additionally received a management report that presents the most important findings of the online survey.

The quantitative database helped the client make strategic decisions, showing: ​

a

Efficient unprecedented image assessment for better targeted marketing

b

Recommended ways to 'communicate better'

c

A management report and prediction model that achieved 7.3% YoY sales increase for three consecutive years

WHY WORK WITH US

EXPERIENCED TEAM

TechMaloo Analytica was founded in 2016 by a group of passionate entrepreneurs, data analysts, and developers, with excellent data analysis and machine learning capabilities. We are passionate about helping organizations achieve their vision, solve problems, increase profits and grow with technology. We are all about passion for technology, entrepreneurship and building products. We strongly believe that technology is changing the world and we want to help you to be part of it.

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We pay a lot of attention to each and every detail, because we know that we are in charge of creating future defining moments for our clients. We partner up with the best to ensure our famed quality.

VISIONARIES OF THE FUTURE

We're not scared to go beyond the horizon. As the visionaries of tomorrow, we won't say no to experimentation, unusual materials, or unlikely combinations. In fact, we are extremely excited to peep into the privileged future with your organization. We believe that the more people know about technology, the better the world will be.

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SEE OUR OTHER PROJECTS

Our years of experience makes us the ideal partner for your next project. We won't shy away from a challenge, but also know how to manage risks.

MARKET RESEARCH WITH MACHINE LEARNING
DATA ANALYTICS & STORYTELLING

CLIENT FEEDBACK

Sarah Johnson

TechMaloo is a great place to learn data analysis, web development and programming. They have many courses that teach you how to create web applications with the latest technologies. They have a very knowledgeable staff who are always willing to help you and answer any questions you have related to your class.

John Anderson

The teachers at TechMaloo are very helpful and friendly. They are always available to help the students, and they even go out of their way to go over the course material outside of school hours. I like how they teach in a very practical way, so that it is easy for us to learn how to do things.

I'm a student at Techmaloo. I took their free data analysis course and now I'm an expert in Excel, Access and Python. The instructors are very friendly and knowledgeable. I would recommend this to anyone who wants to learn data analysis, web development or programming.

CLIENT FEEDBACK

Sarah Johnson

Our school was founded in 2013 by a group of passionate entrepreneurs, data analysts, and developers, who are now working full time teaching students and helping them start their careers. We are all about passion for technology, entrepreneurship and building products. We strongly believe that technology is changing the world and we want to be part of it.

John Anderson

The teachers at TechMaloo are very helpful and friendly. They are always available to help the students, and they even go out of their way to go over the course material outside of school hours. I like how they teach in a very practical way, so that it is easy for us to learn how to do things.

I'm a student at Techmaloo. I took their free data analysis course and now I'm an expert in Excel, Access and Python. The instructors are very friendly and knowledgeable. I would recommend this to anyone who wants to learn data analysis, web development or programming.

CLIENT FEEDBACK

Sarah Johnson

The programming classes we conduct are based on our book and video series. We love what we do and we're pretty good at it. Our services are a hit because they are both easy to understand and affordable. Our book series is written in simple English but with enough depth to make your boss think you spent weeks analyzing the data.

John Anderson

I have been using TechMaloo for more than 2 years now. They are very professional and trustworthy. They have excellent data analysis capabilities. They know what they are doing, which enabled them to provide tremendous value to my organization. The process of hiring them was very easy and transparent. I highly recommend TechMaloo to anyone who wants to outsource technology related work.

I started talking to TechMaloo on the advice of a friend, and I'm glad I did. These guys are amazing! They helped my company make a lot of progress on our projects and the learning environment they've created for me is helping me grow as a programmer.

CLIENT FEEDBACK

Sarah Johnson

I really like the course, I have used other resources in the past but this one is far superior to what I have used before. The projects are challenging and good learning material.

John Anderson

In a world full of data, we help you get to the answer faster. We use cutting edge technology to help our clients solve problems and teach students about programming to develop innovative solutions.

TechMaloo offers a variety of services to help grow your business. We are experts in data analysis and provide companies with insights on everything from customer behavior to website conversions. Our services can also be used to teach your employees valuable programming skills that they can use in their own projects.

In this world of data, technology consulting company TechMaloo is here to help. We conduct data analysis for companies and teach students programming. The goal is to create a more self-sustaining world where humans can procreate more efficiently and the best way we can achieve that is by teaching individuals how to code

CLIENT FEEDBACK

Sarah Johnson

TechnicalMoo provides technology consulting to a wide range of companies, helping them strategize and implement their data analytics strategy. We also train students on how to develop programming skills.

TechMaloo is a technology consulting company that helps businesses and schools learn how to use technology to reach their goals. Our consultants conduct data analysis for companies and teach students programing, digital marketing, and web development. TechMaloo provides services for your brand and makes sure your business reaches its full potential.

TechMaloo is a technology consulting company based in Bangalore. We offer services that are tailored to meet your business needs. We help businesses increase profits and grow with technology, data analysis and programing training.

John Anderson

In a world full of data, we help you get to the answer faster. We use cutting edge technology to help our clients solve problems and teach students about programming to develop innovative solutions.

TechMaloo offers a variety of services to help grow your business. We are experts in data analysis and provide companies with insights on everything from customer behavior to website conversions. Our services can also be used to teach your employees valuable programming skills that they can use in their own projects.

In this world of data, technology consulting company TechMaloo is here to help. We conduct data analysis for companies and teach students programming. The goal is to create a more self-sustaining world where humans can procreate more efficiently and the best way we can achieve that is by teaching individuals how to code